Shifting the Marketing Agenda from Metrics to Mind-sets.

In the past few years, marketing has seen the rise of many new trends – big data, social networking, mobile, digital marketing, experiential marketing, analytics to name a few. While these factors have led marketing into the future, what has become central to delivering exceptional customer service is a thing from the past – enhancing customer experiences. The most successful brands today have shifted their business positioning from product focus to experience focus. They have realized that whether the channel is digital or real-world, what a customer remembers is how a brand or business made them feel. However, a great customer experience is not always about creating a wow factor, but primarily about value creation via emotion – showing that you care and thus exceeding expectations. That said, in today’s competitive environment, brands also have to hold good on their promise of delivering faultless and seamless customer-company encounters. ...

Importance of Great Customer Experience in Healthcare

The health care industry till date remains arguably the most delicate service-driven industry. Employees are tasked daily to deal with life or death situations. While most scenarios of life and death related to the patients being treated, the general overlook also points toward the sustainability of the health care service provider, as the quality of service and the experience offered to patients can be directly linked to the sustainability of health care company. On that note, it has become crucial for potentially every employee to improve the quality of care provided to patients. In the health care industry, some employees interact directly with [patients (doctors, nurses, pharmacist, and more) while others remain in the background providing supporting roles to both the direct workers and the running of the health care company in general. Regardless of position in the company, everyone must be capable of delivering top-notch customer services. ...

Business Process Outsourcing: The Top 5 Benefits

Businesses around the globe are always seeking ways to develop, stay competitive, cut costs and improve quality. Undoubtedly, there are many tasks that your employees perform every day to make your business run smoothly and grow, but which of these tasks are actually essential to your development and to remain focused on innovation? Simply put, you need to maintain manageable daily workflows while simultaneously completing the scheduled necessary tasks. To keep the balance, you should hire a professional or a virtual assistant to execute a particular business operation or handle certain functions/tasks. In recent days, Business Process Outsourcing (BPO) became a popular business strategy, a growing sector, a common practice in most industries and a potential solution. Since all companies do not have the resources to handle every required business process internally, every day you work on tasks outside of your specialization is time spent inefficiently. ...